Swansea City footballers are backing a campaign to educate youngsters about the dangers and consequences of poor driving as part of Road Safety Week (21-27 November).
The Premier League team are supporting GoSafe’s Deadly Mates campaign, which also highlights the importance of peer pressure in getting young motorists to drive carefully and slow down by speaking out against dangerous driving.
Leaflets will be handed out at the Swans game against Aston Villa on 27 November, via the Club Shop and Ticket Office. Announcements about the campaign will also be made at half-time.
Jim Moore, manager of GoSafe – the Wales Road Casualty Reduction Partnership, said: “Road collisions are sudden, violent events that rip apart families by ending lives too soon, causing life-changing injuries and leading to terrible suffering. This is the biggest killer of young people in the UK yet these accidents are preventable.
“During Road Safety Week, we’ll be appealing to young people, drivers of all ages, parents and the wider community to work together to put a stop to this needless loss of young lives on our roads. We’ll be asking all young people to look out for themselves and their friends as drivers and passengers, and speak up if they feel their friend is driving dangerously.”
Swansea City’s Captain Garry Monk said: “We know that young people look up to our players so we are happy to do anything we can to help bring down these casualties.”
GoSafe will be operating night-time mobile camera enforcement throughout the week at collision hotspots to make motorists aware of their speeds at night, when visibility is low and road hazards are not so obvious.
Deadly Mates is funded and managed by the Wales Road Casualty Reduction Partnership and supported by the four Welsh police forces, local authorities, Road Safety Wales, RosPA, Welsh Government, HMCS and the emergency services.
For further information on the campaign please visit www.gosafe.org and its sister site www.deadlymates.com.
ENDS